Pinpoint Digital Marketing
Your email list is not audience ownership. It is one leg of a four-legged table.
The Eviction Test is a 10-minute check of what you would still own if your biggest platform closed your account tomorrow. Five assets. Three questions each. One number.
- The five assets that actually carry your business, and where each one currently lives
- The three questions that separate an asset you own from one you are renting
- Your rented count, and the one asset to move first
No prep. Nothing to install. You need ten minutes and an honest look at your own setup.
The three questions
- E / EXPORT
- Can you download it today, in full, without asking permission?
- R / REACH
- Can you contact those people tonight if that platform is gone?
- S / SERVE
- Can you keep delivering tomorrow with your access revoked?
Three yes marks is OWNED. Anything less is RENTED.