The Digital Landlord Operating System

Apex Business Group

The starting point

Apex Business Group, before and after

We did not start by asking which software this business needed. We started by asking how the business should operate.

How it ran

Eleven systems, each holding a piece of the customer.

WebsiteCRMEmail platformBooking toolCustomer portalTraining siteCommunitySpreadsheetsAnalyticsPartner systemPayments

Nothing here is broken on its own. The failure is between them: every handoff loses context, and no single system can answer what the business is actually doing.

How it runs now

One infrastructure. One customer record. Six operating motions.

Press Collapse it to replace the stack on the left.

Annual revenue

$3.8M

Employees

22

Customers and prospects

2,800

Offers in the ladder

5

Apex Business Group is a fictional company used to demonstrate the Unified Infrastructure. All records in this environment are illustrative.

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