The Google Performance Max update 2025 introduces key features for advertisers. The biggest change is the Waze advertisement integration. This now supports store goal campaigns in the U.S., letting businesses appear as pins on Waze maps and navigation spots. Drivers can see your location while on the move.

No extra setup is needed. Google automatically targets nearby users using real-time signals. This hands-off system saves time and ensures campaigns optimize efficiently. The update also improves channel insights. Advertisers get clearer views of where ads run across Google surfaces. 

Filters and cleaner data help teams see which channels perform best. Bulk reporting and segmentation tools are stronger, making campaign management faster. Brands can now get actionable results and adjust strategies in real time. Overall, this update gives marketers better control, transparency, and efficiency.

The Waze ads integration is one of the most significant features of this update. Your store locations now appear on Waze as promoted pins, sometimes labeled as “Promoted Place in Navigation.” These spots are especially valuable for stores because users are already on the move and seeking nearby services.

Google uses real-time signals such as distance, intent, and traffic patterns to match stores to drivers. This ensures strong visibility without extra setup. The update also works well during peak travel seasons, giving brands an advantage when users are most active.

Brands using Google Ads Waze store goal campaigns can enjoy simplified reporting. This shows exactly how many store visits come from Waze placements, helping businesses measure real-world impact. Google has announced plans to expand Waze's inventory to more countries in 2026, further increasing reach for international brands.

Many businesses seek location-based marketing solutions. Waze is a powerful tool because users open the app when they are actively traveling. The Waze advertisement integration allows brands to capture attention at the right time and place.

These placements appear prominently on the main navigation screen. Users can interact immediately by tapping the pin, getting directions, or viewing store details. Beyond visibility, this integration helps brands track store visits accurately, using Google’s location signals to measure foot traffic.

For marketers who want to stay ahead of trends, tools like Vavoza provide daily updates and actionable insights. Leveraging these resources alongside the Google Performance Max update 2025 can give a measurable edge in local marketing campaigns.

The update also introduces advanced channel performance reporting PMax, one of the most requested features by advertisers. This report shows exactly where your ads ran across Google’s surfaces, including Search, Maps, Display, Shopping, YouTube, and Waze. Insights for partner sites are also included. 

These reports provide a clear view of campaign performance, helping teams make informed decisions about budget allocation. New filters allow sorting by device, channel, and placement. Advertisers can now move quickly while maintaining control and transparency. Google has stated that channel performance reporting will continue expanding in the coming months, giving marketers even more precise insights for strategic planning.

Many advertisers need clarity on which placements drive results. Improved reporting in the Google Performance Max update 2025 allows teams to identify high-performing channels quickly. Better data also helps brands understand customer behavior and adjust marketing strategies accordingly.

Export options are faster and simpler, allowing teams to share and analyze performance efficiently. These updates support daily tasks and long-term planning, helping brands optimize campaigns across multiple channels with confidence.

Google also added upgrades in the Google Ads November 2025 update. These include segment options and fresh bulk tools. These help teams work faster and stay organized. The Google Ads update November also supports smoother workflows. Many teams use bulk sheets. The recent update helps them handle more fields with fewer errors.

These changes help large accounts that need speed and control. They also help small teams that want simple tools for reports. Each part of this update adds value to long-term marketing plans. It helps brands reach more users and handle campaigns with ease. For more marketing tools, join Vavoza for daily updates that support growth.

This update helps many types of businesses. It helps local stores, online brands, and service providers. It gives value by offering fresh tools and better clarity. Because ads can now appear in more places, businesses can reach more people. 

The Waze change is large because location intent is strong. Store visits and local actions rely on this type of signal. New reporting tools help teams move faster. Many businesses want better views. This update gives them that view. It also helps new users who want simple tools.

• Waze now supports store goal ads for US brands.

• New channel reports give cleaner views.

• More filters help teams find useful data.

• Bulk tools support faster work for large accounts.

• Store visit tracking gets better with intent signals.

These updates make Performance Max a helpful tool for many businesses.

The new Google Performance Max update 2025 gives marketers more reach and clearer insights. It also brings tools that support local stores and brands that want easier reporting. Each change helps teams understand where ads perform well and how users behave. The added Waze access is helpful for local intent. The new reports give deep value across campaigns. These upgrades also help brands plan with more confidence. You can use these changes to make smarter choices, guide your budget, and improve results.

If you want more marketing updates and tools, visit PinPoint Mega Center and explore helpful resources. You can use these new insights to improve your campaigns starting today.

1. What new features has Google added to Performance Max campaigns?

Google added Waze ads for store goals and expanded reporting tools. It also improved filters and bulk actions.

2. How does the integration with Waze ads work, and what are the benefits?

Waze shows your store as navigation pins. These help users find your locations with simple map views.

3. What improvements have been made to channel reporting in Performance Max?

Google added new views, filters, and export tools. These help marketers understand where ads appear.

4. Does the update help with store visits and local actions?

Yes. Google uses intent signals to support store visits. This helps local campaigns get better results.

5. Will the new Waze features roll out to other countries?

Yes. Google confirmed more markets will get access in 2026.